Ecover's pledge is helping to clean up the planet one bottleat a time.
We pledge to constantly innovate, evaluate and future proof our products; from the ingredients we choose, the processes we use to the bottles in your home.
We're hooked on plastic - future proofing our bottles with the clever mix of Plant-astic, Recycled Plastic and reclaimed Sea Plastic will set new standards in packaging, closing the loop in everyday recycling making it the easy choice for you.
Our pledge to you is that we will never stand still when it comes to sustainability.
Philip Malmberg, Ecover CEO
Why plastic needs more innovation...
And what the future holds.
Just take a look at this...
We picked our Citizen Journalists from a raft of entries and we're excited to welcome them to our team. They'll be our roving reporters at Glasto, and that's just for starters.
You can read all about them >
...and into the Ecover Garden at Hampton Court
Read more >
The Bee is starting to take wings...Check out our photo album!Find out more >
The humble Bumblebee was the inspiration for our powerful, sustainable and pioneering Eco-Surfactants.Find out more >
Yes, that's right. We're fishing for plastic then turning it into sustainable packaging.
Genius! The seas are cleaner, the fish are healthier, and the plastics can be recycled again and again.
You probably already know that there's lots of plastic in our seas. It's ugly, it's bad for aquatic life and could eventually harm us humans as it breaks down and finds its way into the food chain.
That's why we're fully on board with Waste Free Oceans (WFO), an initiative that is committed to taking plastic out of the sea and bringing it back to land for recycling and sorting. We then take it one step further by turning it into recyclable packaging. We can't help but be excited about it.
So how does it work? Through a dedicated combined effort.
It starts with the fishing crews, who are encouraged to save any plastic rubbish they catch in their nets. They also keep a keen eye out for hotspots where the concentration of plastic is particularly high.
When they return to dry shores, they deliver the plastics they've caught and report any hotspots to HQ. WFO then arranges for a special fishing expedition to trawl the worst areas and clean up as much floating junk as possible. Each participating trawler spends up to 12 days per year fishing for nothing but plastic rubbish, focusing on the hotspots to make the best use of the fishermen's time and resources.
When it gets back to land, it's whizzed away to the nearest recycling and recovery plant where it's sorted into plastics and other waste. We then take the recyclables and work our scientific magic to turn them into not-at-all-fishy recyclable packaging.
Of course, the sea is rather large, which means we've got a big job ahead of us. It's one that we're extremely passionate about and our dream is that more companies will get on board to help make our oceans clean again.
Message in our Bottle: You could say we're hooked on plastic, but in a good way. The question is what do you think of plastic and it's role in today's throw-away society? Come and share your thoughts and see what others think too!
I'd like to see more companies coming on board with this idea. Some beaches where I live are so littered with plastic it's horrifying. In my 45 years on the planet I have seen it get steadily worse. I cleaned a very small beach this spring with my daughters, (it was only about 20 - 30 ft), it took us almost 3 hours and we lifted 10 black bags full of plastic bottles, net and general human detritus.
We've been visiting a beautiful little beach near Woolacombe, Devon for many years now and I was very sad to see the amount of plastic lying on the beach this year. The amount of plastic produced and how it's created definitely needs to be addressed but everyone needs to do their bit. Before we left on Sunday we took our dog for a walk on the beach with bags we had from camping and collected 5 bags of plastic, if all the other visitors had done the same that day the beach would look as beautiful and untouched by humans as it has in the past.
Hi there ecoverI like that you are using plant material for your plastic bottles, but as one customer mentions, HOW IS SUGERCANE GROWN IN SOME PLACES?Also, mono culture, sugar generally being one of the culprits, is very bad for the planet and its eco systems, tho' I realise that to supply enough of certain foods etc, it appears to be the only way to farm.....NOT VERY IMAGINATIVE, bit to get to the point of my comments,.....How about making plastic from HEMP, which does no harm to the environment, needs no pesticides and has many uses for the parts not needed for making plastic. plastics????A LITTLE HISTORY LESSON....Bakelite. one of our early plastics was made from HEMP, AND WAS USURPED AND MADE ILLEGAL BY LOBBYING BY THE PETROLEUM INDUSTRY LAST CENTUARY.
I did not know about this amazing initiative, and I am so pleased its happening. I had the privilege of working on a conservation project some years ago and saw at first hand the damage plastic could do - turtles choking to death on plastic bags and even a dolphin getting its head trapped in a plastic bag,in the latter case fortunately a local fisherman managed to untangle the dolphin from the bag. My local Health Food Shop provides Ecover refills, so it saves on bottles to.
I had no idea this initiative was going on, as you say its genius! and such a fantastic idea. I also think all plastic bags should be replaced with paper bags - they are just as strong and look just as good.
Dear. It is very important to inform you of where the sugar cane. In most countries where sugarcane plant is used child labor and workmen are subjected to poor conditions. Plantations of sugar cane in Brazil for example greatly expanded and become very damaging monoculture soil and especially the cities that are around these plantations. In the state of São Paulo in Brazil cities have to live with a very strong smoke because sugar cane planters put on fire before planting to harvest, thereby facilitating the process. Therefore it is very important to emphasize the benefits of their products, but on the other hand is very important to clarify how it is done all the planting of sugar cane and its consequences, because in third world countries as it is here in Brazil, laws and policies correct are far from the reality of the UK. Paulo Guilherme Correa (email: paulo.gcorrea @ yahoo.com.br) - Sorry for my english!!
Pleased to read your plastic is greener than standard plastic. I do try to limit plastic waste as I feel it is the greatest hazard
Well done you. It's so nice to hear about real eco initiatives like this.
Didn't realise the bottles were Plantastic and good on you for helping to make a dent in the masses of plastic in the sea. There sure is a lot out there. When are we going to see widespread refill stations or refill pouches?
junk4funk has a few FUN ideas for getting an issue like "the Plastic Sea" across to the next generation in an accessible, exciting way.Please see - www.junk4funk.co.uk